Does your dental office offer orthodontic services or Invisalign®?

Do you, as a dental professional, provide these services?

If so, National Align Your Teeth Day is perfectly aligned with your expertise!

When Is National Align Your Teeth Day?

Observed annually on August 11, this unofficial dental holiday gives practices an ideal opportunity to:

• Promote orthodontic services
• Educate patients
• Engage their local communities

Whether you offer traditional braces, clear aligners, or limited ortho treatment, Align Your Teeth Day supports both your clinical and marketing goals.

Background: What Is National Align Your Teeth Day?

While not federally recognized, Align Your Teeth Day has gained traction in recent years—thanks to the rise of clear aligner therapy and a growing public focus on oral health.

Dental professionals and aligner companies now use this holiday to:

• Raise awareness about the benefits of properly aligned teeth
• Discuss the connection between alignment and systemic health
• Promote orthodontic consultations and limited-time offers

This day serves as both an educational and promotional opportunity and can be seamlessly integrated into your outreach strategy.

The Role of Orthodontic Staffing

The success of aligner cases often hinges on team performance. Trained, confident staff are key to ensuring smooth workflows and excellent patient outcomes.

Effective orthodontic staffing contributes to:

• Patient Outcomes: Higher-quality care and results
• Imaging: Better digital impressions and scans
• Education: Improved patient understanding and compliance
• Coordination: Stronger collaboration between front and back office
• Retention: Less disruption during staff absences or growth
• Onboarding: Faster training and workflow integration

Need help finding the right team? Find qualified dental professionals with orthodontic experience through Princess Dental Staffing.

Marketing Ideas for Align Your Teeth Day

Want to turn this holiday into a practice growth opportunity? Try these simple, effective tactics:

1. Promote a Limited-Time Offer
   Offer a discounted consultation or a free scan for patients who book during the week of August 11.
2. Feature Your Ortho-Trained Staff
   Highlight hygienists or assistants who support your ortho program. This builds credibility and boosts team morale.
3. Share Patient Education Content
   Use your blog, email list, or social media to explain how tooth alignment affects both aesthetics and long-term health.
4. Collaborate with Local Businesses
   Partner with fitness studios, photographers, or wellness brands to run co-branded promotions focused on confidence and self-care.

Need inspiration? Check out our blog on dental branding, marketing your dental practice, and leveraging dental holidays to engage your community.

How to Hire Aligner-Ready Staff

At Princess Dental Staffing, we connect you with professionals experienced in orthodontics and aligner workflows.

Looking for:

• Orthodontic dental assistants
• Hygienists trained in Invisalign® or similar systems
• Front office pros familiar with treatment coordination
• Temporary staff for peak periods or staff coverage

You can post a job in minutes or search our candidate database to find aligner-trained professionals today.

For Dental Professionals: Promote Your Aligner Experience

Are you a dental assistant, hygienist, or admin team member with aligner experience?

Now is the perfect time to update your candidate profile — or create one if you haven’t already!

Action Steps:

• Add Invisalign® or ortho-related experience to your profile
• Highlight certifications and CE coursework
• Search for job listings that mention aligners or orthodontics

Browse job opportunities →

Frequently Asked Questions

Q: Can general dentists offer aligners without an orthodontist?
A: Yes. Many general dental practices offer clear aligners successfully. Having trained staff enhances workflow and patient satisfaction.

Q: Can I hire temporary staff for orthodontic cases?
A: Yes. Princess Dental Staffing includes experienced temporary professionals trained in aligner workflows, patient communication, and ortho protocols.

Q: How do I find aligner-trained staff fast?
A: Use our search filters by skill tag or post a job directly. Candidates with ortho experience often list it in their profiles.

The Bottom Line

Align Your Teeth Day offers a strategic opportunity to:

• Raise awareness
• Increase treatment acceptance
• Boost your practice’s marketing and operations

Whether you're looking to hire aligner-trained staff or explore new orthodontic career opportunities, Princess Dental Staffing is here to help.

Get started today →

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