Are you starting a new dental practice or rebranding an existing one the name you choose is not just a label, but a pivotal branding decision that will shape your professional identity.

It's one of your most valuable assets in the competitive dental industry. 

In the guide below, I’ll walk you through a complete process for naming your dental office—with real-world examples, branding tips, SEO guidance, and a practical 10-step checklist to help you make the right choice.

Let’s get started...

Why Your Dental Office Name Matters

As a dentist embarking on a new practice or rebranding an existing one, the name you choose is not just a label, but a pivotal branding decision that will shape your professional identity.

When I opened my dental practice, Princess Center Dentistry, the name came easily. The office was located on Princess Drive in Scottsdale, Arizona.

What I didn’t realizewhen I named my office was how it would impact my practice overtime. 

That name not only helped me establish a thriving local dental practice, but it also laid the groundwork for something much larger. When I later founded Princess Dental Staffing, I carried that brand identity with me.

It represented more than just a location.

The name reflected the care, professionalism, and trust that I wanted to be represented in everything I create. 

Your dental office name is more than just a label—it’s the first step in building your brand. It sets the tone for your patient experience, visual identity, online presence, and even your office culture.

A well-chosen name can also significantly enhance your SEO, making it easier for potential patients to find you online. For instance, if your name includes relevant keywords like 'dental' or 'orthodontic', it can improve your search engine ranking and attract more visitors to your website.

Want to go deeper into branding? Explore our comprehensive guide to dental branding.

Up next: a ten-step process for choosing the perfect dental office name. 

How To Choose the Perfect Dental Office Name

Choosing a name for your dental office is an important step in establishing a successful brand. 

The name should be memorable and professional, while resonating with your ideal patients and communicating your values.

Here’s a 10-step process to name your practice. 

1. What Type of Dental Office Do you have? 

Using keywords that communicate what your dental office does may be helpful to consumers. Here are four examples:

1. General: Dental, Dentistry, Dental Care
   
   
2. Cosmetic: Smile, Aesthetics, Whitening
   
   
3. Pediatric: Kids, Pediatric, Little Smiles
   
   
4. Orthodontic: Braces, Align, Ortho
   
   

2. Who is your Target Audience? 

Consider who you are trying to attract as patients. Does your dental office name reflect what you want to serve? Understanding and catering to your target audience is crucial in the naming process.

• Families? Use warm, approachable terms.
  
  
• High-end clients? Choose sleek and modern language.
  
  
• Kids? Go playful or whimsical.
  
  
• Local community? Include your city or neighborhood.

3. Is your Name Searchable? 

Aim for 2–4 words max. Choosing words that are easy to pronounce, spell, and remember helps both patients and search engines alike!

4. What do the Words you Choose Communicate?

Are you looking to ease the minds of those with dental anxiety? Names that include words like Bright, Pure, Gentle, and Smile might be a good direction to go. 

5. Do you want to Include Your Name?

Using your name can personalize your brand, but it’s most effective when paired with a service descriptor (e.g., “Dr. Lee Family Dental”). 

6. Have you checked Domain and Social Handle Availability? 

Before committing, can you claim the following? 

• The .com version of your name
  
  
• Matching social handles
  
  
• A Google Business listing without duplication

7. Have you considered how to Avoid Legal or Trademark Conflicts? 

Search national and state databases to make sure no one else is using your name:

• USPTO.gov
  
  
• State business registries
  
  
• Local dental directories

8. What are your Long-Term Growth Goals? 

Ask:

• Will this name still fit if I expand or add services?
  
  
• Would it still work if I brought on associates or sold the practice?

9. Have you Tested It? 

Say it out loud. Is it clear and professional?

Write it down. Does it look strong on signage, scrubs, or a business card?

10. Have you Gotten Honest Feedback? 

Run your top choices by a few trusted people—staff, friends, even loyal patients. Ask:

• Is it memorable?
  
  
• Does it build trust?
  
  
• Could it be misunderstood or misheard?

There are different themes in dental office names. Let's take a look at a few of them. 

20 Catchy Dental Office Name Ideas

With a solid understanding of how to create a strategic and brand-aligned name, let’s look at some examples to spark your creativity.

Family-Friendly & Approachable

• Happy Grins Dentistry
  
  
• FamilyFirst Dental Group
  
  
• The Smile Spot
  
  
• Smile Avenue Dentistry
  
  
• BrightSide Dental Studio
  
  

Modern & High-End

• PureCare Dental
  
  
• Everbright Dental Co.
  
  
• Harmony Dental Oasis
  
  
• ModernSmile Dental Co.
  
  
• Elite Dental Solutions
  
  

Nature-Inspired or Local

• Cedar Creek Dental
  
  
• Blue Ridge Smiles
  
  
• Desert Bloom Dental
  
  
• OceanView Dental Studio
  
  
• CityName Smile Studio (“Shingle Springs Smile Studio”)
  
  

Playful or Boutique

• Tooth & Bloom Dental
  
  
• SmileCraft Dental
  
  
• The Smile Bar
  
  
• Bright Bite Studio
  
  
• Shine Dental Collective
  
  

What about using your name in your dental office name? Let’s consider it...

Pros & Cons of Using Your Name in a Dental Practice Name

When naming a practice, many dentists choose to include their name for a personal touch; however, there are pros and cons to consider.

Pros

1. Builds Personal Trust and Recognition
   
   
2. Highlights Your Reputation
   
   
3. Differentiates You from DSOs

Cons

1. Harder to Sell or Transfer
   
   
2. Limits Team Recognition
   
   
3. Doesn’t Always Signal Services

What about dental office formats? 

Smart Name Formats

• [Your Name] Family Dental
  
  
• [Your Name] & Associates Dental Group
  
  
• The [Your Name] Dental Studio
  
  
• [Your Name] Smile Design

Your office name is a part of your branding, and so is your logo! Your logo is the visual handshake of your brand. It should reinforce your name, reflect your tone, and appeal to the types of patients you want to attract. 

Dental Office Logo Ideas

Your logo is the visual handshake of your brand. It should reinforce your name, reflect your tone, and appeal to the types of patients you want to attract.

Need help aligning your visual brand? Don’t miss our guide to dental branding.

What Makes a Great Dental Logo?

• Simple & Memorable
  
  
• Color Psychology: Blue = trust, Green = wellness, Purple = luxury
  
  
• Font Style Matters: Serif = classic, Sans‑serif = modern
  
  
• Avoid Generic Symbols: Customize familiar icons with local or artistic flair.
  
  

Real Dental Office Name Examples

Let's take a look at what works and why. Here are 10 examples of real dental office names. 

Looking for more real-world examples? Take a look at our directory of dentists.

1. Desert Ridge Pediatric Dentistry (Phoenix, AZ)
   
   
• Why it works: Combines geographic clarity and niche focus.
  
  
• Branding tone: Family-oriented, regional.
  
  
• SEO strength: Strong for local pediatric search.
  
  
2. Heartland Dental (National DSO)
   
   
• Why it works: Scalable and trustworthy.
  
  
• Branding tone: Corporate and dependable.
  
  
• SEO strength: Excellent brand authority.
  
  
3. North County Dental Care (San Diego, CA)
   
   
• Why it works: Locational and inclusive.
  
  
• Branding tone: Accessible, family-focused.
  
  
• SEO strength: High regional visibility.
  
  
4. Scottsdale Dental Bottega (Scottsdale, AZ)
   
   
• Why it works: A boutique vibe and local identity.
  
  
• Branding tone: Upscale, modern.
  
  
• SEO strength: Unique, memorable.
  
  
5. MB2 Dental (National DPO)
   
   
• Why it works: Clean and modern.
  
  
• Branding tone: Business-savvy, scalable.
  
  
• SEO strength: Strong national branding.
  
  
6. Seattle Dental Co. (Seattle, WA)
   
   
• Why it works: Simple and professional.
  
  
• Branding tone: Urban, minimalist.
  
  
• SEO strength: Great for metro searches.
  
  
7. Princess Center Dentistry (Scottsdale, AZ)
   
   
• Why it works: Local, personal, trust-building.
  
  
• Branding tone: Welcoming, community-based.
  
  
• SEO strength: Strong local presence.
  
  
8. Walden Dental (Austin, TX)
   
   
• Why it works: Calm, refined, community-based.
  
  
• Branding tone: Relaxed, premium.
  
  
• SEO strength: Regional search optimized.
  
  
9. Bellevue Dental Oasis (Bellevue, WA)
   
   
• Why it works: It evokes a sense of peace and comfort.
  
  
• Branding tone: Spa-like, inviting.
  
  
• SEO strength: High for boutique/patient-experience searches.
  
  
10. Overlake Dental (Bellevue, WA)
    
    
• Why it works: Clearly defines service and locale.
  
  
• Branding tone: Family-oriented and established.
  
  
• SEO strength: Strong for neighborhood-specific searches.

Looking to grow your team? Princess Dental Staffing makes it easy to connect with skilled professionals for both temp and permanent dental roles.

Sign up as an employer today

FAQ: Dental Practice Naming Questions

Q1: Should I name my dental practice after myself?
Yes, if you want to build a personal brand. But include a descriptor (e.g., “Dr. Kim Smile Design”) so patients understand what you offer.

Q2: How do I verify if a dental office name is already in use?
Search on USPTO.gov, your state’s business registry, Google, and check domain/social handle availability.

Q3: Is it better to include my location in the name?
Location-based names can improve local SEO, but they may limit your flexibility if you expand or relocate.

Q4: Can I rename an existing dental practice?
Yes—but treat it like a rebrand: update your online listings, notify patients, and prepare for mixed SEO signals.

Final Thoughts: Naming Your Dental Practice with Intention

A dental office name is an investment and an asset to a company. Whether you're opening a new office or rebranding after years in the profession, your name shapes your patient’s perception and your marketing as a business.

My journey began with Princess Center Dentistry, named after our location on Princess Drive. When I later founded Princess Dental Staffing, I brought that name with me. It symbolized my commitment to community, trust, and growth.

Choose a name that will grow with you. You never know where it might take you.

 

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