Social Media, Marketing, Front Desk Coordinator for a Pediatric & Orthodontic Dental Office - DENTISTRY FOR CHILDREN - Clifton, NJ

Overview We are seeking a dynamic, creative, and people-oriented Social Media, Marketing, Community Outreach & Front Desk Coordinator to join our Pediatric & Orthodontic Dental Office. This multifaceted hybrid role combines front desk operations , digital marketing , social media management , and community outreach to enhance our practice’s visibility, patient engagement, and overall brand presence. The ideal candidate is equally comfortable welcoming families at the front desk and creating engaging digital content , representing our practice both in-person and online . This position offers an exciting opportunity for someone passionate about healthcare marketing, branding, and exceptional patient interaction in a supportive, fast-paced pediatric dental environment. Key Responsibilities Social Media & Digital Marketing Manage and oversee all social media platforms including Instagram, Facebook, TikTok , and other relevant channels Plan, create, edit, and publish engaging content including videos, graphics, photography, and educational posts Utilize tools such as Hootsuite, Buffer , or similar platforms for scheduling and content management Develop short-form video content (Reels, TikToks, Stories) filmed in-office and at community events Implement social media marketing strategies focused on: Branding and brand awareness Community engagement Patient education and trust-building Execute targeted campaigns including Facebook Advertising and promotional content Conduct keyword research and apply SEO best practices to optimize digital content Monitor trends and apply social listening techniques to stay relevant and responsive Analytics, Strategy & Optimization Track and analyze performance using Google Analytics , social media insights, and web analytics tools Measure campaign effectiveness and adjust strategies based on data and engagement metrics Prepare basic reports and insights to guide marketing decisions and growth Branding, Design & Content Quality Create and edit visual assets using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite Assist with branding initiatives to ensure consistent messaging and visuals across all platforms Proofread all marketing and promotional materials for accuracy, clarity, and professionalism Support video editing for promotional and educational content Assist with website updates and digital assets as needed Community Outreach & Public Relations Coordinate and support community outreach initiatives including: School visits Local festivals and health fairs Sponsorships and office-hosted events Represent the practice at community events in a professional and welcoming manner Capture photo and video content during outreach events for social media use Manage public relations efforts to strengthen the practice’s reputation and local presence Build and maintain relationships with schools, organizations, and community partners Front Desk & Patient Experience Greet patients and families warmly in person and by phone Schedule, confirm, and manage patient appointments Check patients in and out efficiently Collect payments and process transactions Provide exceptional customer service and clear communication regarding office policies Maintain strong relationship management with patients through follow-ups and engagement initiatives Support the front desk team during high-volume clinic hours Additional Support Support e-commerce initiatives related to dental products or services offered by the practice Collaborate with the team on special projects including: Event planning Seasonal campaigns Practice promotions Internal marketing initiatives Qualifications Proven experience in social media management, digital marketing, or related roles (healthcare experience preferred) Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite , and video editing software Familiarity with Hootsuite, Buffer , or similar social media management tools Strong understanding of: SEO and keyword research Google Analytics and web analytics Social listening techniques Experience with Facebook Advertising and e-commerce platforms is a plus Strong graphic design skills with an eye for branding consistency Excellent written and verbal communication skills, including proofreading Ability to manage multiple projects simultaneously while maintaining attention to detail Friendly, confident, and professional demeanor with exceptional relationship management skills Position Details Location: In-office, Clifton, NJ Schedule: Full-time or part-time (to be discussed) Compensation: Competitive hourly rate, based on experience Growth Opportunity: Ideal for candidates interested in long-term growth within healthcare marketing, administration, or practice management Why Join Our Team? Supportive, energetic, and family-focused work environment Unique opportunity to combine creative marketing with meaningful patient interaction Hands-on experience in branding, outreach, analytics, and healthcare operations Direct impact on the growth and community presence of a trusted pediatric dental practice How to Apply Please submit: Your resume Links to social media accounts, portfolios, or content you’ve created (if available) A brief note explaining why this role excites you om@dfcsmiles.com Job Type: Full-time Pay: From $18.00 per hour Expected hours: 36 per week Benefits: 401(k) 401(k) matching Employee discount Paid time off Work Location: In person

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